Friday, 10 September 2010

HURTS - Viral Advertising Dopeness.

Got Spotify!? Then check out the viral marketing for Hurts new album.

Novelist Joe Stretch has teamed up with the band to create a unique and compelling choose your own adventure style radio program 'Don't let Go' on spotify.
Narrated by Anna Friel the program is a surreal and engaging way to spend a half hour, and a great example of innovative marketing at its best.

To start use this Link